Vera Moraes

Vera Moraes is a prominent leader in innovation and digital transformation in Brazil, with over 10 years of experience in digital transformation, open innovation, and startup ecosystems. Throughout her career, she has worked at major companies such as Claro Telecom, Riachuelo, and Inovabra Habitat at Banco Bradesco — the largest startup hub in Brazil — leading strategic research and development projects in technology, innovation culture, tax incentive laws, intrapreneurship, startup acceleration, innovation hub programs, partnership programs with the innovation ecosystem, and corporate venture capital, among other areas. Vera is a key connector between startups, corporations, investors, research centers, and universities, promoting the adoption of new technologies. With a career marked by evaluating over 5,000 startups, Vera has established herself as an expert in Brazil’s innovation ecosystem and innovative business models. Her expertise has played a pivotal role in the formation and strengthening of startup ecosystems both in Brazil and globally, and she continues to support the growth of local entrepreneurs. Additionally, Vera has built a strong network within the European innovation ecosystem, a result of her experience living in Europe. Recently, Vera was recognized by Época Negócios, part of Grupo Globo, as one of the "100 Most Innovative Women in Brazil," highlighting her pioneering work in connecting large companies with startups. With a solid academic background in design, marketing, and law, Vera regularly contributes innovation content to major Brazilian portals and newspapers, offering valuable insights on technology, entrepreneurship, and the future of innovation. In addition to creating various training courses, Vera is the author of books on innovation. In this new book, she draws on her vast experience to demonstrate how tools like ChatGPT can revolutionize business operations through artificial intelligence.